It's the most translated film on earth, bringing a universal message of freedom. As Global Head of Creative, Design, and Production for Beats by Dre, I led in the creative, production, and editorial for the global launch of this body of work launching Beats' newest product, Beats X.
We took an iconic children's song and paired it with 30 various global celebrities from sports, film and pop-culture and music who live life without strings. We kicked off the campaign through their social media channels, reaching a massive range of people. And Disney even remastered and re-released the film while the campaign ran.
Our film was viewed over 800 million times, and with targeted media reinforcing our message, 15.2 million site views led to Beats having its best fiscal quarter of all time.