AWARDS & ACCOLADES
2006 London International - FINALIST - GATORADE
2007 EFFIE - GOLD - INFINITI
2007 ANA - FINALIST - NISSAN
2008 EFFIE - GOLD - NISSAN
2009 MIXX Award - SILVER - NISSAN
2009 MIXX Award - SILVER - NISSAN
2010 MIXX Award - SILVER - NISSAN
2011 Cíclope International - GOLD - DIRECTV
2011 Cíclope International - SILVER - DIRECTV
2011 Cíclope International SILVER - DIRECTV
2011 Cíclope International BRONZE - DIRECTV
2011 Cíclope International BRONZE - DIRECTV
2011 Cíclope International BRONZE - DIRECTV
2011 Cíclope International BRONZE - DIRECTV
2011 Cannes Lion - BRONZE - DIRECTV
2011 Cannes Lion - BRONZE - DIRECTV
2011 Cannes Lion - BRONZE - DIRECTV
2011 Cannes Lion - SHORTLIST - DIRECTV
2011 Clio Award - SILVER - DIRECTV
2011 Clio Award - BRONZE - DIRECTV
2011 Clio Award - BRONZE - DIRECTV
2011 London International - GOLD - DIRECTV
2011 The FWA - MOBILE OF THE DAY - HESS
2012 Clio Award - SILVER- DIRECTV
2012 D&AD - NOMINATION - DIRECTV
2012 D&AD - NOMINATION - DIRECTV
2012 One Show - FINALIST - DIRECTV
2014 ADCOLOR - INNOVATOR AWARD
2015 Clio Award - SILVER - PENNZOIL
2015 Clio Award - BRONZE - PENNZOIL
2015 London International - SILVER - PENNZOIL
2016 One Show - BRONZE - PENNZOIL
2016 London International - SILVER - PENNZOIL
2017 Clio Award - SILVER - BEATS BY DR. DRE
2017 Judge LIA - Branded Entertainment
2018 Jury President - LIA - Branded Entertainment
2019 Judge LIA - Branded Entertainment
2020 Amp Award Chairman
2022 Judge Clio Awards - Entertainment
2022 Judge Cannes Lions - Entertainment Music
2023 Judge Clio Awards - Music
2024 LIA Mentor
2024 Lynx Jury - Entertainment
.
PRESS & ARTICLES
WALTER
https://www.psfk.com/2013/03/jwt-walter-sxsw.html
http://adage.com/article/special-report-sxsw/jwt-launches-walter-a-pop-agency-startups-sxsw/240057/
PETITE LAP GIRAFFE
http://www.thegloss.com/beauty/you-can-own-a-petite-lap-giraffe/
FILM
http://www.hollywoodreporter.com/news/intrepid-riding-horseman-148925
BEATS
Got No Strings
http://creativity-online.com/work/beats-by-dre-got-no-strings/49511
Balmain
https://www.theverge.com/circuitbreaker/2017/7/19/15999708/beats-balmain-headphones-earbuds-apple
http://www.refinery29.com/2017/07/164015/beats-headphones-urban-safari-balmain-collab
http://www.highsnobiety.com/2017/07/19/olivier-rousteing-balmain-beats/
Anthony Joshua
Line & Friends
https://hypebae.com/2017/7/beats-by-dre-line-friends-brown-headphone
https://www.freshnessmag.com/2017/07/25/beats-by-dre-line-friends-solo3-wireless-headphones/
CONTACT
PERRY FAIR | perryfair@gmail.com
Perry Fair is a global creative leader, brand storyteller, and business strategist with a proven track record of shaping culture and driving business transformation at the intersection of youth marketing, entertainment, content, and commerce. With over 20 years of experience, Perry has spearheaded award-winning campaigns, led multi-billion-dollar brand portfolios, and built high-performing cross-functional teams that drive both creative excellence and P&L growth.
As President, Chief Creative Officer, Chief Digital Officer, and Head of Creative across agencies and Fortune 500 marketing organizations, Perry has redefined brand engagement for Apple, Beats by Dre, Nike, Adidas, Infiniti, Nissan, Red Bull, Activision/Blizzard, Diageo, DirecTV, Coca-Cola, Mattel, and the NFL. His work spans advertising, content, product innovation, and entertainment—driving relevance, revenue, and industry recognition.
As President and CCO of J. Walter Thompson Atlanta, Dallas, and Houston, his offices became the most awarded and profitable in the global network, proving his ability to merge creativity with business growth. He further shaped cultural conversations as Global Head of Creative at Beats by Dre and Head of Partnerships at Red Bull Media House North America, where he built multi-platform entertainment strategies and profitable brand collaborations that resonated with youth audiences worldwide.
A builder of cross-functional teams across marketing, design, content, strategy, and technology, Perry has led organizations that blend advertising and entertainment to drive impact. His ability to align diverse talents behind a unified vision has resulted in category-defining work and measurable business success.
Perry’s dynamic career spans C-suite leadership in both agencies and marketing-driven companies, including the founding of WALTER—a pioneering agency built for startups, recognized alongside Twitter for its innovation. He has served as a trusted advisor to Fortune 500 CMOs, board member for independent companies, award show judge (Cannes Lions, etc.), and mentor to the next generation of creative leaders.
Beyond advertising, Perry is an accomplished screenwriter, having sold a full-length feature to Intrepid Pictures/Universal, completed a second screenplay, and written his first novel. Recognized as a thought leader, he remains committed to reshaping how brands engage youth culture and entertainment while driving measurable business results.
He is currently Head of Creative for Mattel.