As VP of Brand Creative at Beats, I head events for the brand. Below are a few of the events we have been able to bring to life. From The Flaming Lips, Coachella and #fortheloveofmusic in Paris. Each event is about creating a unique brand experience. Additionally, prior to Beat..
At JWT I helped create the USMC “Semper Fidelis” Bowl. A bowl game featuring the best high school prospects in the nation that went beyond simply finding amazing athletes. The Semper Fidelis Bowl added the additional criteria of honor, courage and commitment. In an era of football players being seen as troubled, we only accepted those who exemplified good quality citizenship. The bowl game aired on the NFL Network as well as Fox Sports.