As Digital Executive Creative Director for Grey NYC, I led the creation of this campaign for Banana Boat.
We started with a question. How do to start a conversation about sun protection with people who care more about the brand they put on their feet than on their skin?
We wrote and shot a three-part documentary on the longest day in the summer about an obscure sport, Bike Polo.
We then designed the logo, built the site, and helped support the project by working with Banana Boat to launch the campaign, optimize search and amplify their brand via influencer support across social media.