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Perry Fair

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  • ACTIVATIONS
  • WORK
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GOOGLE

As Chief Digital Officer for Mullen (MullenLowe), I led in the launch of Google's first phone.

From creating its digital storefront to introducing the device and all of its features in content that lived on Google's owned channels, I led a team that took the complex and highly technical to explain and gave it a sense of wonder and everyday ease. We created a body of work that was a fluid expression of everyday life and provided consumers a reason to consider.