The first campaign from Converse in the last 4 years, Converse's "Create Now. Create Next" campaign is a multi-format campaign that brings together established and emerging creatives from over 18 cities around the world. The campaign targets Gen Z, and involves 20 creatives from artists, musicians, and professional athletes who make six-second films and photos of themselves sharing their artistic vision with the brand and what Converse means to them.
The campaign ran across TikTok, Instagram, Youtube, Vimeo, and owned Converse channels.
Music for the campaign was produced with Tyler The Creator and a playlist was created for Spotify.
Following the success of this work, we turned to Converse’s impact in skateboarding and skate culture - bringing the top Cons skater together in Barcelona for one epic day of skate, creation and connection.